Thinking of creating a TV ad? Well, start online!
Social media is no more on the fringes, and to no surprise it is in the mainstream. At this point of time, it is on everyone’s mind.
TV commercials no more rule advertising. Today, brands or even individuals create & produce short film in a matter of hours and that too with NO duration limitations to be concerned about & minimal costs involved.
Creating a TV commercial was once a pride but now even a 12-year-old kid can shoot a film from a fancy phone-camera, boast it with features like slow-mo, time-lapse, slice the video, add effects, throw in a logo, add in an audio music & BOOM upload it on YouTube or Tick Tock & be a star! The best part is all this is for FREE! Brands can do all this and reach millions out there and if invest in online paid media, then targeted marketing can be achieved to build engagement and conversion. The interesting part about paid online media is that it can be tracked from who has seen the ad, where from, age, gender, occupation and much more; all this tracked in real time.
Bank for the buck – online video promotions are now popular amongst brands/organizations. The only concern is now why promote 3 products when we can promote all? Why not increase duration and add animation film too? Why? Well, why not? Because now with social media being mainstream, we can.