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Sunday, 01 March 2020 / Published in Technology

Thinking of creating a TV ad? Well, start online!

Social media is no more on the fringes, and to no surprise it is in the mainstream. At this point of time, it is on everyone’s mind.

TV commercials no more rule advertising. Today, brands or even individuals create & produce short film in a matter of hours and that too with NO duration limitations to be concerned about & minimal costs involved.

Creating a TV commercial was once a pride but now even a 12-year-old kid can shoot a film from a fancy phone-camera, boast it with features like slow-mo, time-lapse, slice the video, add effects, throw in a logo, add in an audio music & BOOM upload it on YouTube or Tick Tock & be a star! The best part is all this is for FREE! Brands can do all this and reach millions out there and if invest in online paid media, then targeted marketing can be achieved to build engagement and conversion. The interesting part about paid online media is that it can be tracked from who has seen the ad, where from, age, gender, occupation and much more; all this tracked in real time.

Bank for the buck – online video promotions are now popular amongst brands/organizations. The only concern is now why promote 3 products when we can promote all? Why not increase duration and add animation film too? Why? Well, why not? Because now with social media being mainstream, we can.

Saturday, 01 February 2020 / Published in Technology

By my reckoning there are two facets of the social wave – first, the new updates and product innovations from various social media platforms, and second, the crafting of quality & creative content by brands and individuals to engage with their audience at the right time & at the right place.

The concern is not the accessibility to connect with customers, the real challenge of the day for brands is to stand out with some form of exclusive content & grab maximum eyeballs. New trends appear from all corners of the Internet in the form of new social media features or trending content that is making waves, brands need to be quick & smart in picking the right feature with unique content and improvise strategies accordingly.

Ideally the two facets of social wave entail a brand/individual to build unique & rich content for audience to engage with. Creative content & catching up with changes in features requires a team of trusted resources who can pay immense attention to the internet. We at Digital Power 360, catch the wave at the right time to produce the right amount innovative content & highlight it with the latest digital feature.

Wednesday, 01 January 2020 / Published in Technology

The modern marketing ecosystem focuses on how to create engaging content that transcends & helps a brand define touch points to work everywhere their audience might find them. Be it a traditional TV commercial, a social network, an ad on outdoor billboard, SMS marketing or even a random conversation with a digital creator, content marketing helps brands engage with customers & convert them into leads if the right words, images, videos or even audio rings the bell!

Video

Video brand storytelling is at the vanguard of everything we do. Video content is still the most impactful way to reach any audience.

Social

Social is the playground where a brand communicates. It is the engine that grows a brand following and allows your brand to connect with its consumers.

Photography

Photography remains the main carter in telling exclusive, human and impactful brand stories. It is also the adjustable medium for multi-channel campaigns.

Copywriting

Imaginative copywriting brings the voice of the brand to life. It sets the character, expresses the brands aims and nurtures an association with its audience.

We at Digital Power 360 are keen about content marketing, innovation, intense concepts and the accomplishment that brings it all together in one beautiful digital experience. If as a brand/organization or even an individual you are too, call or send us an email to get started on your content marketing strategy.

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