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Thinking of creating a TV ad? Well, start online! Social media is no more on the fringes, and to no surprise it is in the mainstream. At this point of time, it is on everyone’s mind. TV commercials no more rule advertising. Today, brands or even individuals create & produce short film in a matter

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By my reckoning there are two facets of the social wave – first, the new updates and product innovations from various social media platforms, and second, the crafting of quality & creative content by brands and individuals to engage with their audience at the right time & at the right place. The concern is not

The modern marketing ecosystem focuses on how to create engaging content that transcends & helps a brand define touch points to work everywhere their audience might find them. Be it a traditional TV commercial, a social network, an ad on outdoor billboard, SMS marketing or even a random conversation with a digital creator, content marketing

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